Screenflow is by far my favourite screencasting tool, of which you can read my gushing review in this post. But like every application or piece of software known to man, it can sometimes go wrong.

Twittered

Yesterday I was whining on Twitter about how I’d had the tiniest little problem with my Screenflow.

In short, I’d had a couple of shots where a tiny pixel had attached itself to a particular type of cursor. The type of thing that you would never even notice if the footage weren’t super-magnified. Not a biggy.

Within a few minutes, Vara had picked up on my tweet, replied to me and asked if I’d like to submit a support email. Which was awesome – I see Twitter used and abused in a lot of ways, and it’s great to see it being used so pro-actively by a developer to monitor and respond to feedback.

Fixed Within The Hour

That would have been cool enough, but what followed was pretty much mind-blowing.

Within another hour I had a copy of the problem file sent over to Vara for them to check out, and maybe an hour or less later than that I’d been given a link to a new, as-of-yet-unreleased build of the software. Problem fixed.

This is a company that is consistently listening to feedback, creating updates that really do add additional features (rather than just bug fixes), and evidently care about their commitment to “making ScreenFlow the best screencasting solution out there,” as Brian from Vara put it.

Customer Feedback

They’re doing an incredible job of it, and I’m excited to see what’s coming next.

The  last update, from 1.0 to 1.1 threw in some incredibly useful new features based on feedback from users, and this thing just keeps getting better.

In short if you want some ideas about how to improve your web based business, take a leaf from Vara’s book.

Disclaimer

NB - I’m not affiliated with Vara in any way, neither are any of the above links affiliate links or suchlike. Just want to spread the word on a company that is passionate about what they do, and making an app that kicks ass on so many levels.

Originally written by Michael Pick, a professional screencaster, web video maker and blogger. Some Rights Reserved.

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