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As was rumored for some time, YouTube has started charging for content, with paid channels making their debut. The pilot scheme gives qualifying partners the opportunity to erect paywalls, but will viewers pay in the numbers needed to make this worthwhile?
Paid YouTube Channels
YouTube has rolled out its first paid content, with a pilot scheme which sees 50 channels offering subscriptions costing $0.99 per month. All offer a 14-day free trial, and there are discounts for longer subscriptions.
The pilot scheme includes channels as diverse as Jim Henson Family TV, UFC Select, and GayDirect. In the coming months YouTube is promising a wider rollout which will see partners able to set up their own paid offerings.