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Justin.tv is no more, with the pioneering live streaming service having suddenly shut down after seven years. Meanwhile, its replacement, Twitch.tv, is making a series of changes which suggests it’s preparing to be acquired by Google.
Justin.tv Is No More
On August 5, Justin.tv shut down without its users being given any kind of notice such a big change was happening. The only explanation offered for killing Justin.tv was the popularity of Twitch, with the company stating in its farewell blog post, “Twitch is now the focus of the company’s resources. Unfortunately that means we need to shut down Justin.tv.” Short, and not at all sweet.
Justin.tv began in 2007 and has provided a place for people to live stream them and their lives ever since. Earlier this year Justin.tv renamed itself Twitch Interactive, showing just how much of an impact its video-gaming offshoot had become. And now it’s absolute focus of the entire company.
Users were given no notice of this change, with accounts being closed and all access to content and settings denied. Users who don’t stream themselves playing video games — and for whom Twitch would obviously be inappropriate — are advised to start using “YouTube, Ustream and Livestream” instead.