Broadband Video Start-Up companies.
BSkyB has revealed a little more about the on-demand TV service it’s going to start offering U.K. residents from this summer. It’s called Now TV and the company thinks it “marks he next chapter in our story.”
BSkyB is a satellite broadcaster 39.1 percent owned by Rupert Murdoch’s News Corporation. It has been offering premium subscription services to British households for over 20 years, and millions of homes have the necessary dishes attached to an outside wall.
Sky and Virgin Media (the cable TV equivalent) have between them a large percentage of the British population signed up to premium monthly subscription plans that enable them to receive channels that aren’t free-to-air. But there are millions who haven’t signed, and likely never will sign, up.