Information and News on the Internet Television market including its growth and consumer trends
It looks as though Hulu is on the slide, as the Disney, NBC, and News Corp. co-owned service is reportedly losing viewers at an alarming rate. This could explain why the partners were so keen to sell the company last year.
Hulu Losing Viewers
According to Wedbush Securities using comScore data, Hulu viewership has dropped sharply during the course of 2012. In March users watched 156 hours of content through the website, but by August that had dropped to 56 million hours. As a result Hulu’s market penetration has dropped from 3.9 percent to just 1.5 percent.
This is bad news for Hulu, and it looks as though Providence Equity Partners may have chosen the right moment to sell its stake. The questions over the decline have to be why is it happening, and why now?