It’s a known fact that adding a photo or photos to an eBay listing (or Craigslist, or any of the other options open to sellers) can massively increase the chance of a successful sale.

Another way to boost your chances of getting a good price is by using a photo of the actual item rather than a stock image of the product weaned from the manufacturer’s site.

Prospective buyers don’t just want to read a description, they want to see exactly what they would be spending their money on since some sellers can be very vague with their words.

Picture Managers

For this reason, several services such as Auctiva, MyEasyPics, BiggerBids, and even eBay’s own Picture Manager have become profitable in offering indispensable tools to eBay sellers.

Now, with the popularity of online video rapidly growing, vzaar is aiming to take eBay auctions to the next level by allowing sellers to include short video ads (2-3 minutes maximum) of their items within listings… YouTube-style. 

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Last year saw YouTube integrated in to Google Earth, allowing surfers to watch videos tagged with the locations they are viewing on the Google application.

Now, YouTube has also been integrated in to Google Maps, and this has a much more commercial side to it, not on Google’s part, but for businesses in the US.

The feature was announced on the official Google Maps blog, and the example they used to showcase the new integration is a small bakery in San Francisco (as seen below).

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You may have thought Internet marketers had every website and online niche cornered already, but now Procter and Gamble have created yet another way to catch you while you’re surfing.

The soap opera and soap moguls aim to wash Web 2.0 brains and clothes. The company is now going to offer Crescent Heights, an online sitcom/soap opera for your viewing pleasure.

The series is aimed at young surfers and ring-tone freaks and is about a recent college graduate (Ashley) who moves from Cheesehead country to LA. 

The 3 minute episodes are packed with drama with occasional and almost subliminal Tide appearances. I can just see a 4 car pileup in mid town with the drivers still catching these segments as the cop writes the ticket.

Still, we have to admire innovation even if it does come from dinosaur mentalities and methods I guess.

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Remember when we told you all about how Listasaurus added the option to upload videos to its classified ads? We were slightly bemused by the fact that the likes of eBay hadn’t already made the same move and it looks like someone was listening (maybe).

A company called Vzaar launched a service yesterday that allows eBay users to upload videos to their listings for free. The company that is made up of ex-eBay employees is looking to leverage the existing user base that eBay has in order to help bolster its own service.

You can’t hold a good idea down so this was bound to happen eventually, though it is interesting that eBay are keeping it in the family so to speak. Will this put an end to misleading eBay ads? Probably not.

[Via NewTeeVee]

Cyprus, an island country in the Mediterranean, has launched a dedicated website focusing on promoting the country through online video.

The Cyprus government has unveiled cyprusonfilm.com, a site featuring videos in several languages which highlight the country’s attractions, history and way of life.

It’s another avenue for the already popular island country to drive tourism dollars to its fine shores.

A government spokesperson has suggested that in the future the site may hold televised interviews with the country’s President.

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Apple co-founder Steve Wozniak, or Woz as his friends call him, has thrown investment dollars towards a new internet video company run by a bunch of twenty-something university graduates.

Hotswap.com is a three month old company - with a 21 year old chairman – that has developed a high-definition-like video technology. The technology allows everyday users to upload high quality video to the internet more quickly and easily than is currently possible.

The founders of Hotswap see e-commerce as the pinnacle application for their technology – already the company is cornering the online automobile sales market, where it has won several contracts. Car sellers can showcase cars for sale using the video technology.

The company predicts that high-definition quality video will allow e-commerce to further develop and become more established. It’s also confident about its future, predicting it will become a multi-billion dollar enterprise.

[Via InformationWeek]

Rich media on the web is continuing to assist companies in a variety of ways to improve the customer’s experience. Be it through informative videos, comical videos, viral marketing or instructional videos; internet video is revolutionizing the web into an interactive and highly engaging experience.

VideoCarLot.com is a company that has innovated and provided internet car dealers with rich media platform to sell their cars. VideoCarLot brings video to car listings creating a rich experience for customers looking to buy vehicles.

The patent pending technology brings full motion video with special effects to create a slideshow of moving images for a rich media effect. It also includes background music and voice or Text-to-Speech description of the vehicle, dealership, and contact information. Unfortunately the sample on the website was a bit buggy so needs some work but it’s still a nice idea and could be applied to a variety of ecommerce stores selling different products.

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