The role of online TV and video in ecommerce and online stores. News, products and examples of online video and internet TV being used in ecommerce stores and shops.
Vzaar is a video hosting and delivery service designed for ecommerce, allowing online retailers and eBay sellers to showcase their products in video.
We first spotted Vzaar back in 2007, and since then it has come along nicely.
Who Needs the Vzaar Video Player?
Vzaar has big sellers like Toys R Us under its client list, as well as many individual eBay sellers. It has been designed with ecommerce in mind to use video to highlight products, although it can be used by a variety of businesses for things like tutorials, informative videos etc.
Compared to YouTube – Minimizes Visitor Leaks
When compared to the likes of YouTube, Vzaar prevents visitors leaking from your site. With YouTube videos:
- there are ads in the video
- if you click the video you are taken to the YouTube website with lots of distractions
- at the end of the video YouTube highlights related videos
If you are presenting a video of a product to potential buyers on your website, the last thing you want is for them to leak out of your sales funnel (i.e disappear off to YouTube or watch another video). To maximize the amount of people that buy the product you want to ensure they stay on your site and don’t get distracted. That’s one thing that the vZaar player is designed to do. Continue Reading…