Making Money & Web Video Category

Tips, News and Articles on how to make the most money from the video that you distribute over the internet including which web video sites offer revenue sharing and how to sell your video online.

yahoo-logoYouTube is one of the tentpoles of the Web at this point in time, being a household name and one of the most-visited sites on the Internet. And yet Yahoo is reportedly planning to compete with YouTube by launching its own online video service. The fools.

YouTube Competition

YouTube is a giant amongst giants. It’s owned by Google, racks up 1 billion visitors every month who collectively watch 6 billion hours of video every month, and pushes out 100 hours of new content every minute.

That’s one hell of an achievement, and it makes YouTube a seemingly impossible scalp to take. It is for this reason that YouTube has hardly any competition.

There are lots of other video sites on the Web — Vimeo, Dailymotion, and Metacafe to name just three — but none that can compete in terms of content or eyeballs. Only a foolish company would even contemplate the idea of trying to beat YouTube at its own game…

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Posted in: Broadband Video Companies, Making Money & Web Video, News, Video on Demand by Dave Parrack on January 23, 2014

Netflix LogoNetflix has had a big news week, with various stories emerging from and about the streaming video company. This includes revenue and subscriber numbers, plans for new pricing tiers and an expansion into Europe, and a statement on net neutrality.

Netflix Subscriber Numbers

Netflix revealed its fourth quarter earnings, reporting revenues of $1.18 billion (an increase of 24 percent on a year earlier) and profits of $48.4 million or 79 cents per share. Profits in the same period last year were just 13 cents per share.

Netflix also revealed its latest subscriber numbers, adding 2.3 million domestic (U.S.-only) customers in Q4 to hit a total of 33.4 million subscribers. Its international userbase rose by 1.7 million to hit 10.93 million in total.

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New-YouTube-LogoGoogle is set to launch a YouTube music streaming service before the end of 2013, at least if current persistent rumors are to be believed. This service will work the same way as Spotify, with a hefty catalog of music available for users to play.

Music On YouTube

Music has been a key part of YouTube since the site’s inception in 2006. In those early, heady days it was a result of people illicitly uploading music videos without a care for the copyright laws being flouted, but it’s now (mostly) all above board thanks to a stringent copyright ID system.

Music videos are often the most-viewed pieces of content on the platform, with Gangnam Style being an obvious example. This eventually led to the number of YouTube views a video generates counting towards its placing on the Billboard charts.

It’s no wonder then that Google is keen to turn this popular element of YouTube into a money-making machine.

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Netflix LogoOriginal content looks like being a small but significant part of the future of online television.. It’s certainly an area Netflix, amongst others, has explored, and one which, according to a new report, looks to be working for the company.

Netflix Originals

Online video streaming services are evolving, and have been for several years. Not merely satisfied with giving people old content when and where they want it, some of the more successful services have recently started producing original content.

Netflix is one of these services, and has, arguably, had the most success at doing it. While still maintaining the huge back catalog of television shows and movies, Netflix has plowed serious money into funding the production of original shows.

The question is, has this push into original content been worth it?

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new-youtube-logoYouTube is set to continue its efforts to evolve from the home of a disparate collection of funny animal videos into the home of truly talented individuals all creating professional-quality programming. In order to affect this change it’s opening YouTube Spaces around the world, with the latest due to open in New York in 2014.

A Good Investment

When Google paid a whopping $1.65 billion for YouTube in 2006, most people thought the search and advertising giant had overpaid by a considerable margin for a site that, despite growing a rapid rate, was still only 18 months old.

However, seven years later and with YouTube now dominant in the space it occupies, Google’s acquisition looks to have been an extremely intelligent one.

Where Google has triumphed in that time is nurturing independent talent, allowing filmmakers and amateur content creators to become partners, which benefits all concerned.

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Posted in: Broadband Video Companies, Hulu, Making Money & Web Video, News, Video on Demand by Dave Parrack on July 12, 2013

Hulu has been withdrawn from sale for the second time in its history, with the joint partners once again deciding against accepting the bids that were coming in, just as they did in 2011. Instead, the three partners are investing new millions in the streaming video venture… at least until the next time they decide to sell.

To Sell Or Not To Sell: The Sequel

In 2011 Hulu was put up for sale, but bids of between $2 billion and $4 billion turned out to be too low to persuade the joint owners to sell the company. And now the same thing has happened once more.

Hulu was put up for sale in March 2013 after CEO Jason Kilar stepped down. Two rounds of bidding then took place, with DirecTV and AT&T/the Chernin Group ending up as the frontrunners with bids reportedly in excess of $1 billion.

And then suddenly, and inextricably, the sale was cancelled, with 21st Century Fox, NBCUniversal, and The Walt Disney Company deciding they were going to stick with the venture for a little longer.

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Nintendo has, in its infinite wisdom, decided to declare war on the fans who dare to post videos of themselves playing Nintendo games. Not only is this a terrible decision in terms of a rich corporation making money off its fans, it may not have any basis in copyright law.

Let’s Play! Or Not

People have been posting videos of themselves playing video games for since the dawn of online video. Some people even play games for others to watch live on the likes of TwitchTV. And they get viewers watching regularly.

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