Making Money & Web Video Category

Tips, News and Articles on how to make the most money from the video that you distribute over the internet including which web video sites offer revenue sharing and how to sell your video online.

youtube-logoHaving experimented with a number of different types of advertising and settling on none in particular, Google is once again experimenting with pre-roll adverts that play before video clips. The difference this time is they’re skippable.

YouTube Revenue Vs Pageviews

Since buying YouTube for $1.65 billion in 2006, Google has tried to turn it into a moneymaking site. It’s certainly managed to take the site to the next level, with it now managing one billion page views a day, but the revenue still hasn’t come.

There’s been some debate over whether YouTube makes money, breaks even, or loses money every year but needless to say revenue needs to be upped in order for Google to make its money back. Especially as Google CEO Eric Schmidt has admitted the company paid $1 billion too much for the online video site.

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Apple iTunesAs Web television offerings grow, both free and paid-for, cable providers are finding customers canceling their subscriptions in order to save some much-needed money. Hulu is looking to offer a paid subscription service and now Apple may be looking for similar with a monthly iTunes offering.

From Free To Paid

There is more television and movie content to watch for free on the Web now than ever before. Hulu in the States, BBC iPlayer in the U.K., and YouTube and all the rest worldwide, the Internet is now awash with programming.

Interestingly enough, both Hulu and the iPlayer are thought to be looking at paid options in the future. But this is, if anything, a sign that the business is getting serious and offering an alternative to the traditional cable and television networks.

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ashley-highfieldThe BBC iPlayer service is currently free to all residents of the United Kingdom. But should the BBC start charging now that the service has proved its worth and kick started the online television sector in the U.K.? Ashley Highfield, thinks so.

Ashley Highfield?

Who is Ashley Highfield? Only the man who as director of future media and technology at the BBC did more than anyone else to push the iPlayer through from being a mere concept to a reality.

Highfield left the BBC shortly after the iPlayer launched to become managing director of consumer and online at Microsoft U.K. While there he has helped launch the MSN Video Player, which quite frankly pails into insignificance against the iPlayer.

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hulu-logoI think the expression is three strikes and you’re out. And with three execs involved with Hulu now having hinted at paid content on its way, I think it’s safe to assume this is more than just an idea of something that could happen in the future. In fact, I’d suggest it’s now guaranteed to happen.

Free Hulu

Hulu is currently the free home of premium online video content in the United States. The fact it’s only available in the U.S. is annoying for those of us outside the country but there is at least hope of an international roll-out to come.

The problem is that it doesn’t look as though Hulu will be completely free for much longer. In fact, if the people in charge have their way, which they undoubtedly will seeing as they are indeed in charge, Hulu could be charging by 2010, which is just over two months away.

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4oD on YouTubeFull-length episodes of television shows and movies are an important part of YouTube heading forward. Which means the company must be delighted to have signed a deal with UK broadcaster Channel 4 which will see 3,000 hours of content coming to the video sharing site.

YouTube and Channel 4

YouTube has for a while now been moving away from user-generated content and trying to entice broadcasters into providing content via the site. It’s had mixed success but it has now nabbed a major broadcaster in the form of Channel 4.

Channel 4 was the first UK broadcaster to launch a video on demand service, doing so in 2006. But 4oD failed to get the attention it deserved and the BBC iPlayer snatched the limelight instead. 4oD has gone through some major changes since then and now rivals the iPlayer for user experience.

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Eric SchmidtWere you one of the many who back in 2006 wondered why on earth Google was paying $1.65 billion for YouTube, a site with no revenue and a ton of problems? Then you weren’t alone because even Google CEO Eric Schmidt thought it was overpriced.

YouTube Is Go

In February of 2005, a site popped up on the Internet that would cause a massive shift in how video is served on the Web. It would ease the process, and provide a platform for video of all kinds, mostly user-generated content.

Its name, if you hadn’t already guessed, was YouTube. And it has grown in the last four years to become one of the biggest and most popular sites on the Web, with millions of people from all corners of the world visiting and using the site on a daily basis.

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bbc-iplayer-logoIt looks as though BBC Worldwide is planning an overseas video on demand service which could be branded as the global iPlayer that has long been rumored and hoped for. The only problem is it won’t be free, and in fact, it could be rather expensive.

We Want It All

At the moment there exists a strange situation where people in the UK and beyond feel they’re missing out due to Hulu not being available to them and people in the US and beyond feel they’re missing out by the BBC iPlayer not being available to them.

The whole situation is crazy and wholly down to international rights licensing which sees television networks and content creators only catering for citizens in their home countries. It all makes the idea of a World Wide Web a rather pointless one.

But things could be about to change. Kind of.

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