The Apple TV – a media extender for bringing iTunes video and music to a widescreen TV
If you believe the old adage that there is no smoke without first then the it’s a case of when rather than if Apple is going to release a television set. New rumors have emerged recently that suggest the product is certainly in the pipeline.
Previous iTV Rumors
It’s been a few years since rumors of an Apple television set began cropping up. The thinking was that Apple would try and do for the television market what it has done for the mobile and computing markets. It would certainly be an obvious next step for the company to take.
Apple co-founder Steve Jobs told his biographer Walter Isaacson just before his death last year that he had “finally cracked it,” the “it” being the television set and how Apple could disrupt the market. Which suggests something new, innovative, and enough to warrant a high price.
Rumors at the end of last year suggested that Apple was preparing to launch the Apple television set, possibly named iTV, at the end of 2012. That now seems unlikely, but you would have to be very cynical to believe the product doesn’t exist, even if it’s just in prototype form for the time being.