With 100 days to go until it all kicks off, NBC has taken the wraps off its London 2012 Olympics website in order to build hype ahead of the event. With the unveiling came some good news: that the U.S. network has finally seen the error of its ways and reversed a stupid decision it made for Beijing 2008.
NBC was heavily criticized for its coverage of the Beijing 2008 Olympics.
It began with the opening ceremony, which NBC decided to show 12 hours after it happened in order to grab the most number of viewers and best ad revenue. Not everyone wanted to wait, however, and they ventured online to see the spectacular as it happened instead.
Then came the issue of ‘bottling up’ certain key events, effectively refusing to stream them live online in order to save them for TV viewers. This meant Usain Bolt breaking the 100m World Record wasn’t seen until hours after it had happened. Fans expressed their disappointment at the strategy.