Companies that have an interest in Web Television, video and TV via the Internet (IPTV)
Each year during May, the television networks present their schedules to advertisers, a ritual which has become known as “Sweeps”.
The viewing figures during May determine the level of advertising revenue the networks can expect to get for the year ahead, and so all the big shows are débuted at this time.
However, this time there is a slight problem, as the sweeps have shown that prime time television in the States has lost six million viewers in a year.
Joint Reasons
There are two reasons for this, the first being the writers strike from the back end of last year and early this year which saw shows take an enforced hiatus and consequently made viewers make the switch to cable television and beyond.
However, the bigger and more important reason, is the increase of viewing options open to people now. From digital video recorders such as TiVo and on demand Web video, viewers now have more choice than ever before.


Hot on the heels of the news that
Anyone left in any doubts as to the value of Web video can argue no longer, as we now have a full length movie being released on DVD, all based on what started as a five minute viral 
Companies, both based online and off, are coming to realise the power of Web video to draw traffic in, and once it’s on the site, stay for a while exploring the content on offer.
