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Netflix is officially expanding into mainland Europe, announcing its intentions to launch in six more countries by the end of 2014.
In doing so, it faces several new challenges in France, Germany, Austria, and others. Strong competition and localization issues being amongst the issues facing Netflix in these new countries.
There have been strong hints of a Netflix invasion of mainland Europe for some time, but the company has now made it official by announcing its intention to launch streaming services in France, Germany, Austria, Switzerland, Belgium, and Luxembourg.
The expansion will, all being well, happen before the end of 2014, but no launch date has been specified. This new expansion follows on from the American company hitting the UK and Ireland in January 2012, followed by Sweden, Denmark, Norway, and Finland in October 2012, and the Netherlands in 2013.