Advertising and Internet TV

Advertising

Yahoo Wants To Beat YouTube | Coaxing YouTube Stars With Advertising Revenues

YouTube is one of the tentpoles of the Web at this point in time, being a household name and one of...
Dave Parrack
1 min read

HitBliss Offers Free Movie Rentals For Watching Personalized Ads, But Will It Work?

Unless you actively block or are able to tune them out, you’ll see ads everywhere you go online. HitBliss hopes to...
Dave Parrack
1 min read

YouTube Partners Make Money, Get Rewarded

YouTube Partners, the individuals or organizations who go that extra mile, are being rewarded by YouTube. Both in monetary terms and...
Dave Parrack
1 min read

Original Programming Coming To YouTube | 100 Premium Channels With Big Budgets On Way

Not content with offering an alternative to broadcast television and cable channels, the Web is starting to mimic its longtime brother-in-arms....
Dave Parrack
1 min read

Video Commerce Site Joyus Raises $7.9 Million In Startup Funding, Launches In Public Beta

Despite being mostly terrible, infomercials and home shopping channels are big business, with people responding to them by cracking open their...
Dave Parrack
1 min read

Ustream Now Offering Premium Memberships For A Fee Removing All Of The Advertising

Ustream continues to add subscription options as it attempts to make the freemium model work. At least the latest one –...
Dave Parrack
1 min read

Analyst: YouTube A $1 Billion Company In 2011

An analyst predicts that YouTube will generate revenues topping $1 billion in 2011, meaning profitability is all but guaranteed. The reason?...
Dave Parrack
1 min read

Jennifer Aniston Sex Tape Goes Viral – Smartwater Commercial Mocks Online Video

Would you watch a Jennifer Aniston sex tape? Of course you would, because the former Friends star is smokin’ hot. How...
Dave Parrack
1 min read

Watch Super Bowl Commercials 2011 | YouTube Ad Blitz Promoting Online Video Ads

Who needs boring football when the adverts shown during gaps in play are so much more interesting? OK, so not everyone...
Dave Parrack
1 min read

The BBC Gets It Right With Doctor Who – Treat Viewers With Respect & Piracy Will Cease

If only all television networks could be as forward-thinking as the BBC. Then again, not all are paid for by an...
Dave Parrack
1 min read

YouTube Readying Skippable Video Ad Units | Long-form Viewers Can Choose or Skip Adverts

YouTube is about to take a gamble in offering viewers of long-form video content the option of choosing which advert they...
Dave Parrack
1 min read

Hulu Shares Statistics, Profit Forecast For 2010 | Jason Kilar Also Talks Adverts, Suggestions

Hulu is already big, but it’s due to get even bigger over the next few years. Company CEO Jason Kilar spelled...
Dave Parrack
1 min read

U.S. Networks Block Web Content On Google TV, Showing Their Short-Sighted Stupidity

As you may have heard, or experienced if you’ve already bought a Google TV device, some of the major U.S. networks...
Dave Parrack
1 min read

Tippex Advertising On YouTube | Original, Interactive Viral Video Campaign Is Ingenious

Move over Old Spice, Tippex has taken on the viral video advertising mantle. And while the new campaign doesn’t use social...
Dave Parrack
1 min read

YouTube To Make A Profit In 2010 With Help From Improved & Increased Video Advertising

It’s widely believed that YouTube has yet to make a profit. But 2010 could see it making money for the first...
Dave Parrack
1 min read

Top 10 Biggest YouTube Earners Raking In Over $100,000 Each – How Easy Is It To Join Them?

YouTube is responsible for making some people very wealthy, or at least giving them the means to give up their day...
Dave Parrack
1 min read

Hulu Plus Analysis | What Extra Content You Get For Your $10-Per-Month At This Early Stage

Hulu Plus is still at an early stage of life, having launched just two months ago. So what content, at this...
Dave Parrack
1 min read

Hulu Viewing Figures Drop Massively In June As ComScore Changes How It Gathers Statistics

Hulu’s viewing figures have dropped massively between May and June, at least according to ComScore. However, it’s more likely the huge...
Dave Parrack
1 min read

Old Spice Utilizes YouTube For Brilliant Real-time Social Media Advertising Campaign

My memory of Old Spice is of a disgusting-smelling men’s aftershave mainly used by old men. However, thanks to what is...
Dave Parrack
1 min read

Hulu Plus Gets Positive Early Response From Reviewers, But Will Paying Customers Agree?

The first reviews of Hulu Plus are in, and they’re generally very positive about the service and the longterm potential of...
Dave Parrack
1 min read

Hulu CEO Jason Kilar Talks Hulu Plus – Not Replacing Cable But Ad-Free Version Possible

Hulu Plus has had a mostly positive reception from industry watchers so far. But Hulu CEO Jason Kilar doesn’t want the...
Dave Parrack
2 min read

ABC Doubles Ads On iPad App, ABC.com To Follow | Why This Is A Good Thing Longterm

ABC is leading the way in its online TV ambitions. Having already released an iPad app, it’s now doubling the adverts...
Dave Parrack
1 min read

Google TV Unveiled With Sony, Logitech, Best Buy Partners | TV Meets Web, Web Meets TV

Google TV has been rumored for months, but it’s finally been unveiled by the search giant at Google I/O. Google TV...
Dave Parrack
1 min read

Unlike YouTube, Hulu Is Profitable – And Working On Subscription-Based Apple iPad App

We’ve known Hulu has been doing well for traffic for a while now, but it hasn’t ever revealed any details pertaining...
Dave Parrack
1 min read

Survey: Online Video Advertising Has Positive Impact On Brand Awareness, Site Visitations

As we surf the Web, it is now very common to see video advertising sitting happily alongside text and display advertising....
Dave Parrack
1 min read

The Cost Of YouTube – Before & After Google Acquisition | Viacom Filings Detail Finances

YouTube was in existence for 18 months before Google acquired it. And it was probably just as well the search giant...
Dave Parrack
1 min read

TubeMogul Launches ‘Play Time’ Video Ad Network Alongside Existing Analytics Service

Not content with measuring detailed analytics across the online video sector, TubeMogul has started to sell video advertising as well, launching...
Dave Parrack
1 min read

EyeView Launches Video Marketing Quiz | Fun Test With Serious Video Advertising Message

How much do you know about video marketing? The chances are very little, unless it’s your business to know. Which is...
Dave Parrack
1 min read

Google Begins Advertising On YouTube Mobile | Banner Ads Now, Video Overlays To Follow

The world is going mobile in a very big way. And as people start using smartphones and the new breed of...
Dave Parrack
1 min read

Hulu UK Launch Delayed By Advertising Deals Disagreement | SeeSaw & YouTube Capitalize

Hulu UK has been delayed yet again, this time by disagreements over the kinds of advertising deals UK broadcasters could offer....
Dave Parrack
1 min read