Advertising and Internet TV
YouTube was in existence for 18 months before Google acquired it. And it was probably just as well the search giant did, because the burgeoning online video site was massively expensive to run, and there wasn’t any sign of profit being made any time soon.
Google Vs. Viacom
The Google vs. Viacom legal battle is rapidly approaching its crescendo, with both sides likely to meet in court and tell their own side of the story regarding the copyright infringements that formed a big part of the site’s early days.
As part of the recently-revealed legal documents, confidential profit and loss information was uncovered. Which NewTeeVee has used to build a picture of how YouTube was financed before Google took the site over in October 2006.

How much do you know about video marketing? The chances are very little, unless it’s your business to know. Which is where EyeView comes in. And the company has created a quiz which both tests and educates on the subject.
The world is going mobile in a very big way. And as people start using smartphones and the new breed of tablet computers to browse the Web, so video sites have to adapt. And so, therefore, does the advertising on video sites.
Hulu UK has been delayed yet again, this time by disagreements over the kinds of advertising deals UK broadcasters could offer. And with the likes of Channel 4 and Five now offering their content on YouTube and SeeSaw, I’m beginning to wonder if Hulu will ever go international.
Online video viewers aren’t currently bombarded with lots of ads. Most sites include a few, but nowhere near as many as TV viewers have to contend with. However, this could soon change, and that’s not necessarily such a bad thing.
SeeSaw, Arqiva’s attempt to create something similar to what the BBC had hoped to do, has now entered a private, invite-only beta. This will last roughly a month, with content deals being thrashed out before the launch proper.