MetaCafe – The video sharing website
A site that was once competition to the now-ubiquitous YouTube has been acquired by a Hollywood management company with plenty of YouTube stars under its name. Which is rather fitting.
A Little Metacafe Background
YouTube may now be ubiquitous and the one video site everybody on the Internet has heard of, but that wasn’t always the case. As hard as it is to imagine as things stand now, there was once a time when YouTube was just one of a host of sites that people headed to in order to upload videos.
Metacafe was one such site. Founded in 2003 with similar intentions to YouTube, it eventually ceded the UGC market to the Google-owned site and began focusing instead on professionally-produced content.
This has worked out to a point, but Metacafe is very much a niche site now. Traffic appears to be steadily falling, with the site claiming 12 million unique visitors a month at the last count.
The last time I wrote about Metacafe on WebTVWire was back in September 2010 when I noted that it has “now conceded defeat to YouTube,” but added that it’s “building vertical channels and nurturing content.”