Apple Category

Apple’s innovations and steps towards becoming dominant in the broadband video sector.

Apple TV SetIf you believe the old adage that there is no smoke without first then the it’s a case of when rather than if Apple is going to release a television set. New rumors have emerged recently that suggest the product is certainly in the pipeline.

Previous iTV Rumors

It’s been a few years since rumors of an Apple television set began cropping up. The thinking was that Apple would try and do for the television market what it has done for the mobile and computing markets. It would certainly be an obvious next step for the company to take.

Apple co-founder Steve Jobs told his biographer Walter Isaacson just before his death last year that he had “finally cracked it,” the “it” being the television set and how Apple could disrupt the market. Which suggests something new, innovative, and enough to warrant a high price.

Rumors at the end of last year suggested that Apple was preparing to launch the Apple television set, possibly named iTV, at the end of 2012. That now seems unlikely, but you would have to be very cynical to believe the product doesn’t exist, even if it’s just in prototype form for the time being.

Continue Reading…

New-Apple-TVIt looks exactly the same, it does pretty much the same things as it did before, and even under the hood little has changed. But we should still be getting excited about the new Apple TV.

Apple TV

Apple TV is a set-top box which enables anyone to stream video content to their television set. The product has been with us for some time, but in 2010 Apple rebooted it into the small, elegant black box pictured above.

In the two years since then Apple TV has enjoyed strong-yet-unspectacular sales. And it’s still regarded as nothing more than “a hobby,” as described by Steve Jobs several years ago.

However, a new version of Apple TV was unveiled today alongside the new iPad 3. And it’s…

Continue Reading…

Posted in: Apple, Apple TV, Broadband Video Companies, Internet HDTV, News, TV Gadgets & Equipment by Dave Parrack on December 31, 2011

Apple TV SetAnother day, another set of Apple television set rumors. 2012 is either going to be the year Apple finally unveils its plans for TV hardware or that the world realizes some of these Apple rumors never actually amount to anything real.

Apple TV Set

Rumors of an Apple-built and branded television set have cropped up several times over the past few years. They ramped up considerably in light of Steve Jobs passing away, as he revealed his belief that he had “finally cracked it” prior to his death in 2011.

By December Apple execs were reported to be confident enough in the project to be actively talking to media companies. Partnerships would be needed for content, always the key component in determining whether an innovative new product flies or dies.

Continue Reading…

Posted in: Apple, Broadband Video Companies, News, TV Gadgets & Equipment, Web Video Technology by Dave Parrack on December 18, 2011

Apple LogoIt’s well known that Apple has been planning to develop a television set for some time now. Or at least it was the dream of late founder and CEO Steve Jobs to do so. But the plans are taking a long time to materialize, and dripping through to the public rumor by rumor.

Apple TV = TV Set

After Steve Jobs’ death earlier this year it was revealed he felt he had solved the conundrum of how to bring Apple’s design sensibilities to the television market. With a simple, “I finally cracked it,” Jobs spelled out a vision for a future Apple television set.

Despite his death Apple is carrying on with his vision for the future, and an Apple television set is now all but guaranteed. Not that we know what form it will take. But with an ear to the ground we can attain some strong clues.

Continue Reading…

New-Apple-TVSteve Jobs revealed some vague future plans for Apple before he passed away from pancreatic cancer earlier this month. Including a possible Apple television set. Which is a nice idea but something that still feels like it’ll be years away.

Apple TV

The Apple TV set-top box has never been more than a hobby for Apple, with Steve Jobs admitting as much a few years ago. However, it’s always been clear that Jobs and co. had bigger plans for the device and was merely waiting for the industry, technology, and consumers to catch up.

We now have some proof of this, with Steve Jobs’ biographer Walter Isaacson revealing Jobs’ thoughts on the future of the product. Forget a small set-top box, we’re talking about a true Apple television set here. Which would no doubt be white, have rounded edges, and be called iTV.

Continue Reading…

Posted in: Apple, Broadband Video Companies, News, Video on Demand by Dave Parrack on August 26, 2011

99-Cent-Only-Stores-LogoIt seems even 99-cents wasn’t a low-enough price to tempt consumers into renting individual episodes of TV shows from iTunes. Apple has now ended the experiment and it’s a Buy-Only world once more.

99-Cent TV Shows

Last year saw Apple aggressively pushing for television studios to offer the latest episodes of their biggest shows for rental through iTunes for the low price of just 99-cents. Steve Jobs, who has now resigned as CEO of the company, thought price would be the key in persuading people to rent rather than buy.

Unfortunately there were few takers. Of the big four networks only Fox and ABC were on board, with CBS and NBC opting out. Time Warner was vehemently against the idea of offering content so cheaply.

It seems consumers didn’t really take to the idea either. Then again, if the content had been there in the first place then perhaps things would have turned out differently.

Continue Reading…

iTunes LogoApple could be preparing to launch a new feature on iTunes allowing people to re-download or stream content they’ve previously bought. And that could be just the first streaming element making its way to iTunes as we all switch from downloading to utilizing the cloud.

Streaming iTunes

Apple has been rumored to be launching some kind of streaming video service for two years or more, but nothing has ever been officially announced or even teased. And it still hasn’t, but there are new rumors for us to sink our teeth into and explore.

As great as iTunes is, it’s currently all about downloads. You buy content, you get to download and watch it. But streaming is the new black, with services such as Netflix and Hulu, and even Spotify (for music) all doing great business.

For Apple to remain on top it really needs to introduce streaming options to iTunes.

Continue Reading…