Hulu has been withdrawn from sale for the second time in its history, with the joint partners once again deciding against accepting the bids that were coming in, just as they did in 2011. Instead, the three partners are investing new millions in the streaming video venture… at least until the next time they decide to sell.
To Sell Or Not To Sell: The Sequel
In 2011 Hulu was put up for sale, but bids of between $2 billion and $4 billion turned out to be too low to persuade the joint owners to sell the company. And now the same thing has happened once more.
Hulu was put up for sale in March 2013 after CEO Jason Kilar stepped down. Two rounds of bidding then took place, with DirecTV and AT&T/the Chernin Group ending up as the frontrunners with bids reportedly in excess of $1 billion.
And then suddenly, and inextricably, the sale was cancelled, with 21st Century Fox, NBCUniversal, and The Walt Disney Company deciding they were going to stick with the venture for a little longer.