Posted on Wednesday 31 August 2011
Most startups struggle to reach any real level of market penetration. But the guys at Justin.tv seem to be making a habit of starting projects which are really becoming a force to be reckoned with. Leading to them being left to fend for themselves.
Socialcam Startup
In the spring of 2011 Justin.tv launched a mobile sharing app that was designed to do for video what Instagram has done for photos. That being allowing smartphone users to share them with others across a range of platforms, social networks, and websites easily.
In the six months since the app made its debut it has become a major player in the market alongside the likes of BlipSnip, Viddy, and Vlix. So much so that Socialcam is being spun off from Justin.tv to be its own, independent entity housed in Founders Den in San Francisco.
Justin.tv co-founder and current CEO will be going with it and taking a small band of select engineers with him. Justin.tv will retain a stake in the new company, with additional funding and backers now being actively sought.




Walmart has a huge hit on its hands with Vudu, the online movie store it acquired in 2010. For a company that has so far failed to utilize the Internet in the way it should have, this should count as a big victory. One which the company must hope is the first of many.
