Google TV isn’t going to be one of those many products or services Google kills off quietly after a failed trial. Instead, it’s going to nurture Google TV and even expand its reach outside of the States.
Google TV Coming To U.K.
Google TV may not have been a success in the U.S., with Apple TV outperforming it every step of the way, but that isn’t stopping Google from planning its next move. And it’s one that will see them hop across the Atlantic to arrive on the doorsteps of the British public.
According to Eric Schmidt, speaking in his keynote at the Edinburgh Television Festival, Google TV will launch in Europe in the next six months, and the search and advertising giant is already in talks with British broadcasters.
This is a necessary step if Google is going to avoid experiencing the same problems in the U.K. and Europe as it has in the United States. The major U.S. networks have all blocked their content from streaming through Google TV, proving their desire to remain in control but also their unwillingness to stare the future in the face.
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