Posted on Monday 30 November 2009
YouTube’s move into the realm of professional and full-length content continues apace. And it’s now launching its first ever offline advertising campaign to promote the ‘Shows’ section of the U.K. version of the site.
The Past
When YouTube began it was, like every young online video startup, a lawless place with all sorts of content. But that couldn’t continue, and Google’s buyout along with Viacom’s $1 billion lawsuit meant the site had to ‘go legit’, with copyrighted content a no-no.
This meant that UGC was focused on almost solely, with YouTube building a reputation as THE place to go for amateur-shot videos.
But that alone wasn’t going to see Google spin a profit from its massive investment. So YouTube aimed to place more professionally produced, copyrighted content on the site. Alongside both the deals that made it legal and the advertising to (hopefully) pay for it.





As soon as Project Kangaroo was killed at birth the BBC began work on Project Canvas. This is a bigger, bolder attempt at standardizing Internet TV at this early stage of its infancy.
