Netflix is a movie rental company first and foremost but it’s also developing a very strong online video streaming strategy, with its Watch Instantly video-on-demand a huge hit. It has now added ABC shows to its line-up and could soon be available as an iPhone app.
Netflix Watch Instantly
Netflix’s business is built on delivering rented movies to people’s doors and charging them a monthly fee for doing so. And it’s a pretty damn successful business. However, Netflix knows that the days of physical media are coming to an end, with streaming music and video, as well as software and games delivered via the Internet becoming standard.
Therefore, it offers its subscribers the chance to stream video via its ‘Watch Instantly’ service. Those paying the monthly fees required to rent DVDs get access to over 12,000 movies and episodes of popular television series. Not just available on a computer, Netflix’s ‘Watch Instantly’ has been added to a number of devices, from set-top-boxes to the Xbox 360.
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