Kingston, manufacturer of USB drives and SD cards, has teamed up with Paramount to release Transformers:Revenge of the Fallen directly to USB. For $30, you can purchase the Transformers sequel on a 4 GB USB drive.

Movies on USB?

While the idea of offering films via USB is an interesting one, I have to wonder about the $30 price for a film that, at only 4 GB, isn’t going to be of the visual and audio quality of blueray. $30 is more than the film would cost on blueray or digital format, so I’m wondering if this idea will take off.

From what I’ve read from Kingston, this could very well be an ongoing trend. According to Rick Webb, vice president, consumer markets group:

“Kingston is very excited to join forces with Paramount Digital Entertainment on this venture as they are one of the most innovative and forward thinking studios for digital distribution. PDE adds great value to our memory products. We look forward to working with them to bundle additional Paramount content on our full line of USB drives and Flash memory cards.”

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