Mywaves, the world’s fastest growing, carrier-independent mobile media company has announced today that over a million users worldwide have signed up to its service, which delivers a wide variety of easily accessible video content to wireless handsets.

Once users have signed up, they are able to browse and share media from over 100,000 premium, private and user-generated video channels, with favourites automatically updated and delivered to their phones.

Since launching in December 2006, mywaves has secured partnerships with major entertainment partners such as CNN, MTV, Discovery and Comedy Central, with rights to deliver each stations’ offerings.

A Universal Appeal

“To have reached this milestone in just six months after we launched our service demonstrates the incredibly high consumer demand for personalized video entertainment on the go,” said Rajeev Raman, mywaves CEO and founder. “Clearly, the ability to access your favourite Web videos on your mobile phone appeals to people all over the world. mywaves’ growth continues to accelerate with one to two million mobile video views each day.”

The service works around the world in 150 countries, on 350 carriers, and should function without a hitch on all 3G, EDGE, BREW and EV-DO carriers as well as most video-compatible mobile phones.

Mywaves certainly seems to have latched on to and successfully executed a sector in the mobile video market with masses of potential, and with its simple interface and relaxed branding style, looks to have started something very promising, indeed.

[Via PR Newswire]

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