Would you ever consider paying $30 to rent a movie on a one-off basis? Me neither. But that is exactly what some of the big Hollywood studios are rumored to be pitching for in a service that’s been labeled ‘Premium VOD’.

Hollywood Struggling To Evolve

In the same way the music industry failed to evolve with the technology almost a decade ago, the movie industry is failing to realize the business model of old is dying due to the Internet, online video, and consumer expectations.

The record labels are only now just realizing they need to embrace rather than fight the Web, and it seems Hollywood is intent on making the same mistakes; holding on to the past by its nails.

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The Event Synopsis

The Event is a thriller mystery television series produced by NBC that premiered on September 20th 2010.

Created by Nick Wauters The Event follows the story of Sean Walker (played by Jason Ritter) who becomes involved in a global conspiracy after his girlfriend gets abducted while they were on vacation in St. Lucia. Meanwhile the president of United States Elias Martinez (played by Blair Underwood) becomes a potential target after he learns about the existence of mysterious Mount Inostranka in Alaska and decides to reveal who is being held there and why. The series also uses flashbacks to reveal the storyline.

The Event is currently in its first season.

• Watch The Event on NBC (US residents)
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Boardwalk Empire Synopsis

Boardwalk Empire is a history drama television series produced by HBO that premiered in September of 2010.

Created by Terence Winter and based on Boardwalk Empire: The Birth, High Times, and Corruption of Atlantic City by Nelson Johnson Boardwalk Empire follows the story of Enoch “Nucky” Thompson (played by Steve Buscemi) who is part gangster part politician and rules the Atlantic City in the time of prohibition. Pilot was directed by Martin Scorsese.

Boardwalk Empire is currently in its first season, while second season has already been commissioned.

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It seems not everyone involved in the cable business is blind to the reality of online video and the trend for cord cutting. But will the warning from the CEO of Verizon fall on deaf ears as so many others have done before?

Cord-Cutting

Cord-cutting in this context is the act of cable customers canceling their TV subscriptions as they realize online video can fill the void left when they do so. And with much of it free, or highly-affordable (especially when compared to the average cable bill) these people are saving a lot of money every month.

This year has seen much talk of cord-cutting and the effect the trend will have on cable companies. Some estimates suggest one-in-eight U.S. households will cut the cord this year, while Nielsen suggests the whole thing is nothing more than a myth.

The truth is probably somewhere in between the two.

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Blockbuster has filed for bankruptcy, killed by its inability to successfully evolve with the times. Netflix and Redbox, on the other hand, can celebrate victory, one for the (relatively) little guys against a retail giant of old.

Blockbuster Goes Down

As expected, Blockbuster has filed for chapter 11 bankruptcy protection. This has been coming for months as the company’s debts spiraled out of control over the last few years, ending at $1.46 billion on the day of the filing.

Most of that debt has been written off, with the bondholders being offered equity in the company instead. New cash of up to $125 million will be provided to ensure the company continues to operate and hopefully comes out the other side to face a new day and a new reality.

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3rd Rock from the Sun Synopsis

3rd Rock From the Sun is a situation comedy television series produced by NBC that premiered in 1996.

3rd Rock From the Sun followed a group of alien explorers sent to Earth: commander Dick Solomon (John Lithgow), intelligence expert Tommy (Joseph Gordon-Levitt), security chief Sally (Kristen Johnston) and their message receiver Harry (French Stewart). Over its six seasons run 3rd Rock From the Sun hosted numerous guest stars including John Cleese, Martha Stewart, Dennis Rodman, William Shatner, Roseanne Barr and Cindy Crawford.

3rd Rock From the Sun aired six seasons.

• Watch 3rd Rock From the Sun on Amazon On Demand (US residents; $1.99/episode)
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H2O – Just Add Water Synopsis

H2O – Just Add Water is a children television series produced by Network Ten that premiered in July of 2006.

H20 – Just Add Water followed adventures of three teenage girls – Emma (played by Claire Holt), Cleo (played by Phoebe Tonkin) and Rikki (played by Cariba Heine) – who, after being exposed to the energies of the magical vulcano pool gain ability to turn into mermaids.

H20 – Just Add Water aired three seasons.

• Watch H2O – Just Add Water on Amazon on Demand (US residents; $1.99/episode)
• Watch H2O – Just Add Water at Nickelodeon (US residents)
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