YouTube and Vevo are seemingly intent on carving out a competitive niche in the music sector. And the partners are not content on music videos, now turning their attention to live streaming with a great series of concerts.
The five artists being featured include Arcade Fire, John Legend, and The Roots, with more possibly being added as time goes by.
YouTube Live Streaming
YouTube’s core business isn’t live streaming. It’s mostly left that to the likes of Ustream, Livestream, and Justin.tv. However, things are slowly changing.
YouTube has streamed a few events live in the past couple of years. A U2 concert in Pasadena gained 10 million viewers, and political speeches and debates have also proved popular.
The streaming of all 60 matches of the Indian Premier League tournament in the space of 45 days then indicated YouTube was upping its game in this department. And so has proved to the case.
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