Posted on Thursday 3 September 2009
British YouTube users will soon be able to start watching their favorite music videos after Google and PRS for Music settled their long-running royalty rate fight. But YouTube has had to pay for the privilege, on a lump sum basis rather than the usual pay-per-view basis.
Music Videos On YouTube
Music videos are an integral part of YouTube. A quick glance at the latest viral video chart will tell you this much. This would seem to be a win-win situation for the Google-owned site, the record labels, and the artists involved. But that hasn’t always appeared to be the case.



YouTube’s business model is currently based entirely on advertising revenue. But what if the site started offering streaming movie rentals for a small fee in a move meant to rival iTunes, Amazon, and Netflix. How many of the 100 million-plus U.S. users would bite?


