Project Kangaroo has been dead for a while now, but the technology, infrastructure, and branding were all up for sale. Orange was interested but baulked at the price. Now, Arqiva, a broadcast operator with its fingers in lots of pies, has bought the lot and intends to use it in the coming months.
Kangaroo was a joint project between the BBC, ITV, and Channel 4 which was intended to bring together content from the three main British broadcasters, as well as others, and deliver it online and on-demand to viewers.
Killed At Birth
Project Kangaroo was shaping up to be the U.K.’s answer to Hulu, a one-stop online video shop where a multitude of different broadcasters and content creators could offer their wares for free to the viewing public.
But, as is usually the case with something good, Kangaroo was crushed before it could be born, as the Competition Commission decided it was anti-competitive.
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