Posted on Monday 22 November 2010
YouTube is about to take a gamble in offering viewers of long-form video content the option of choosing which advert they want to watch, when they want to watch it, or, controversially, whether they want to watch it at all.
Video Advertising
Video advertising takes many forms. From video ads embedded (often annoyingly autoplay) on sites across the Web, to viral ad campaigns such as the ones for Old Spice and Tippex, video advertising is both varied and increasingly popular.
It makes sense for sites which display online video to use video advertising. Hulu does this extremely well, but YouTube has somewhat struggled thanks to concerns over the type and legality of content on the site.
However, YouTube is confident its new approach is a good one.






