Posted on Saturday 2 October 2010
Another day, another big media boss comes out against Apple’s plans to revolutionize online video. And this one really doesn’t look like he’ll be backing down anytime soon. Or ever, for that matter.
Apple Revolution
Apple is ultra-keen to bring online video into the living room in a mainstream way. With Apple TV providing the hardware to make this happen, all that’s now needed is content; lots of it, and at the right price.
Apple has already done this for music in a big way, with iTunes bringing the reality of albums and tracks available to purchase in a simple way to bear. And Apple has managed to persuade the music industry and major record labels that pricing is the key.
Unfortunately, the company appears to be having a tougher time persuading the television industry and major networks and channels that this is also the case for video.
With catch-up TV services becoming commonplace now, it’s probably a good time to start looking at what works and what doesn’t. The easier these services are to use, the more people will use them. Which increases viewing figures and advertising revenue.
