Posted on Tuesday 31 March 2009
Disney has suddenly become a key member of the battle for viewers raging between Hulu and YouTube, by doing deals with both. While YouTube is confirmed to be getting short-form Disney content, the as-yet-unconfirmed Hulu deal is about long-form content and partnership.
There’s a war brewing, with Hulu on one side and YouTube on the other. At the moment, the sides are not exactly matched, with one offering mostly user-generated content and the other offering premium programming. But as YouTube looks set to redesign in order to better serve episodic content, the battle lines are being drawn.
Disney has decided to send its troops into battle, but has rather bizarrely chosen to fight for both sides.




Google has been trying to turn YouTube into a sleeker, slicker, money-making site for nigh on a year now. Although it’s made progress, Hulu has made more (money and progress). If you can’t beat them, join them, at least if the rumors are accurate.

