Posted on Wednesday 4 February 2009
Project Kangaroo, the joint venture from the BBC, ITV, and Channel 4 to bring online video to the masses, have been killed at birth by the Competition Commission. Hoping for a British answer to Hulu? It’s not going to happen.
Project Kangaroo was first announced way back in November, 2007. The joint venture between Britain’s three most popular broadcasters, the BBC, ITV, and Channel 4, was envisioned as a one-stop online video destination that could rival YouTube or Hulu.
Project Kangaroo Details
The ‘Freeview online’ was going to have over 10,000 hours of programming all available as VoD (Video on Demand). The project would have taken the BBC iPlayer model and expanded it to include a wealth of programming from the Beeb’s broadcasting rivals.
Six months later and Kangaroo hit a snag when the Competition Commission became involved after complaints from rival broadcasters, BSkyB and Virgin Media, who were bitter at not having been invited to the party.

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