On the digital media website Contentinople yesterday, Frank Smith talked about a comment that Philip Inghelbrecht of video sharing site YouTube made during a Digital Hollywood Media Summit in New York.  

Inghelbrecht remarked that 10 hours of fresh content is uploaded to YouTube every minute… which is quite plainly amazing.  

Frank’s post also went on to talk about the strain the volume of new media content is putting on storage, exceeding current capabilities, with an estimated 281 billion Gbytes uploaded in 2007 based on an IDC study sponsored by EMC Corp. 

Underscoring The Problem

This really underscores what we’ve talked about on this blog before, and what we’ve been hearing from content providers, UGC sites and syndicators.  

As video libraries continue to grow, operators are faced with hardware, storage and energy costs associated with keeping up with Web 2.0 consumer behavior and appetite for rich media content on multiple screens.  

So as more file space and computing resources are consumed in duplicating content over and over again to support viewers demand for video in a variety of formats, how do you find what you’re looking for amongst all the clutter? 

The Benefits On On Demand Video Transcoding

In addition to reducing the strain on storage capacity, On-Demand Transcoding minimizes the search problem through drastically optimized storage infrastructure.  

By transcoding video files on demand, there are significantly fewer files to have to search, which creates an easier and more efficient search effort.  

With 281B GB uploaded last year and growing, this problem is more than a little real.

Originally written by Brendon Mills of the RipCode Blog. RipCode offers on-demand video transcoding solutions to ease the process of re-purposing video into multiple viewing formats.

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