The business of online television and video is growing at a incredibly fast rate, and as well as user created and free content, revenue based video models are also building up.

Whether it’s the YouTube AdSense revenue sharing scheme, or Yahoo’s recent acquisition of Maven Networks, it’s clear that companies are realising the importance of creating revenue from video.

Video Revenue Growing

Research by the Yankee Group suggests that revenue attributed to downloads and in-streaming advertising is forecasted to grow significantly over the next five years. 

By 2011, in-stream advertising revenue is expected to reach $3.89 billion dollars and revenue for downloads will contribute $850 million.

In this week’s video blog, we discuss the role On-Demand Transcoding will play monetizing video content – especially for mobile video. 

Transcoding For Monetizing Video Content