How On Demand Video Transcoding Enables More Personalised Advertising OpportunitiesLast week saw the CTIA Wireless show take place in Las Vegas. Ripcode were there for the first time, and exhibited solutions for on demand mobile video transcoding.

Considering booth location was less than optimal – Ripcode’s own fault for signing up late – they still got good foot traffic and were kept busy talking with visitors and demoing their On-Demand Transcoding solution for mobile video. 

There was a lot of positive reactions to the message. It’s obvious that delivering video to mobile is a challenge for many companies. 

Transcoding Methodology

When describing the unique transcoding methodology, people are really excited by the possibilities of expanding their video library to any video platform - without the increased cost of storage, energy or hardware usage. 

For more information on RipCode’s On-Demand Transcoding solution for mobile video, check out the video overview.

On Demand Signalling Server

Ripcode also announced the availability of the On-Demand Signaling Server

The On-Demand Signaling Server is a complement to RipCode’s Video Transcoding Appliance and is designed to function as the intelligent network and workflow manager for multiple RipCode appliances.  

Ripcode Exhibit On Demand Video Transcoding Solutions For Mobile Video At CTIA Show

Tim Siglin from Streaming Media Magazine interviewed me prior to the show regarding the announcement.  You can check out the complete interview from Tim’s podcast.

Ripcode Sponsored Party

A big highlight from the show was Ripcode’s sponsorship of the FierceWireless party for CTIA attendees at Rain Nightclub at The Palms.

For pictures from the event, check out the FierceWireless website.  Congratulations again to Josh Wittman from Red Eye.  He was the recipient of the raffle drawing for a Sony PSP.

Overall, it was a great week at CTIA.  Now, we’ll be heading back to Las Vegas again next week for the NAB show. And maybe we can win some of our money back…or not.

Originally written by Brendon Mills of the RipCode Blog. RipCode offers on-demand video transcoding solutions to ease the process of re-purposing video into multiple viewing formats.


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