Video transcoding is fine so long as the technology and profiles used stay the same long enough for companies utilising them to keep on top of their needs.

However, a lot of companies want to be able to encode their back catalogue to support new profiles, which can be a tiresome and long-winded task.

Encoding Profiles

I’ve talked to a lot of companies recently about their video transcoding needs and most are eager to support an increased number of encoding profiles.

But as their video library grows, they foresee challenges in encoding their back catalogue to support new profiles while keeping up with transcoding their daily ingest.

On Demand Transcoding

In the following video, I’ve white boarded an example of the pre-transcoding challenge.

I think it will help further your understanding as to why companies with growing video libraries should consider On-Demand Transcoding to reduce the cost and complexities of delivering video to multiple formats.

Video White Board