Posted on Thursday 30 October 2008
Hulu is celebrating its first 12 months in operation, and a successful year it has been. But will that success continue? And if so, what is the ultimate future for Hulu?
Hulu’s First Year
Hulu launched this time last year in beta to a positive yet subdued reaction. The people in the business were excited but no-one outside of the Web video bubble really gave two hoots.
But that’s slowly and surely changed, with word of mouth (there’s been no formal advertising) seeing the NBC and Fox owned service gaining massively in an already crowded online video sector over the past 12 months.
The first anniversary of the site’s arrival also brought with it high profile articles in The New York Times and USA Today, both of which are very positive about the venture.

MTV Music is a new website from MTV wholly dedicated to music videos. But will this Hulu for music be able to compete with the many destinations already on the Web for music video lovers?
The BBC iPlayer is fast becoming available on a huge range of products. The problem is, they all have to use the same interface, optimised for computer users. Until now.
Everyone who is eligible to vote in the upcoming U.S. Election has probably already made their minds up. But if not, could Web video prove decisive in persuading people to vote one way or the other?
More people than ever may be using the Internet as a means of watching television and video, but is there yet a need, or indeed a demand, for a set-top box? Steve Jobs doesn’t think so, and as head of Apple, he should know.
