RipCode is a company offering on-demand video transcoding solutions to ease the process of re-purposing video into multiple viewing formats.

If that sounds like technobabble to you, don’t worry, just watch the following video to get a basic explanation of the underlying technology behind the service.

We get so many questions about our video transcoding appliance that we decided it just made sense to announce our partnership with Texas Instruments and talk more about their DaVinci DSP processors.

They truly are the real workhorse for enabling RipCode’s consolidated, high concurrency video processing.

Video Interview With Mark Dennison

A few weeks ago I sat down with Mark Dennison, Vice President of Strategic Worldwide Marketing for TI and we discussed the advantages of using DSP processing for video transcoding.