How On Demand Video Transcoding Enables More Personalised Advertising OpportunitiesTranscoding on demand, especially when it comes to mobile video, is going to play an important part in the growth of online video as the medium of choice.

Last week I had the opportunity to sit down with Dr. Gerry Purdy, Vice President and Chief Analyst for Frost & Sullivan to discuss their analysis of the current and future transcoding market. 

Mobile Video

Having both just come back from the Mobile World Congress show in Barcelona, we had quite a bit to talk about, especially around mobile video. 

Due to the length of the discussion, we’ve broken the interview into 4 parts to make it a bit easier to digest. 

Encoder & Transcoder Research

Part 1 focuses on Frost & Sullivan’s worldwide encoder and transcoder research report including the impact mobile video will have on transcoding and the challenges that await this year.

I enjoyed the chance to get Frost & Sullivan’s perspective of the market. I hope you’ll find the dialogue interesting as well. 

We’ll be posting Parts 2 – 4 of my conversation with Dr. Purdy over the next few weeks…stay tuned.

Video Interview With Frost & Sullivan – Part 1


Originally written by Brendon Mills of the RipCode Blog. RipCode offers on-demand video transcoding solutions to ease the process of re-purposing video into multiple viewing formats.

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