Posted in: Broadband Video Companies, Internet Video Producers, Market Growth & Research, Mobile Video, News, Video Distribution by Brendon Mills on March 18, 2008

How On Demand Video Transcoding Enables More Personalised Advertising OpportunitiesIn our four part interview series with Dr. Gerry Purdy, VP and Chief Analyst with Frost & Sullivan, we are discussing different elements of the mobile video market.

In Part 1, we explored the future transcoding market, and the impact mobile video will have on transcoding and the challenges that await this year.

In Part 2, we discussed the impact that the Apple iPhone and YouTube have had on the mobile user experience, as well as the complexities of mass video distribution.

The Global Growth Of Mobile Video

In Part 3, featured below, we discuss the global growth of mobile video, the impact of unlimited data plans on the mobile video market, and regulatory constraints that are impeding new mobile applications and services.

Stay tuned for Part 4, which is the final video in the series. And remember to give any feedback, both positive and negative to any of the discussions.

Video Interview With Frost & Sullivan – Part 3


Originally written by Brendon Mills of the RipCode Blog. RipCode offers on-demand video transcoding solutions to ease the process of re-purposing video into multiple viewing formats.

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