DailyMotion, the Paris-based video hub, has struck a deal to license programming from production company, RDF USA. It is one of the first partnerships the site has entered into, in an attempt to supplement its masses of user-generated content.
Creating shows specifically for an Internet audience is also new ground for RDF USA – best known for supplying TV shows such as ABC’s Shaq’s Big Challenge.
Max Benator, head of RDF USA’s digital division said of DailyMotion:
“It’s really exciting because they have amazing traffic. It’s been untapped by the entertainment community, so we see this as a great opportunity to be one of the first producers to get access to those eyeballs.”
The contract calls for RDF to produce eight programme concepts for short form viewing on DailyMotion over the next year. Comedy, drama and even political content are so far being considered.
Today’s agreement reflects the changing dynamics of Internet video swinging towards more professional content. This new production deal will help to keep Daily Motion biting on the heels of video giant YouTube.
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