Mod My Life – Lifecasting With Viewers In Charge | Viable Business Model Or Not?

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Mod My Life - Lifecasting With Viewers In ChargeMod My Life is a new startup which aims to take lifecasting to the next level, with performers being forced to live their lives as the site’s viewers see fit.

We’re obviously not talking 24 hours a day, instead the performers called Modstars will have certain time slotted sessions where they will be on and available to have their daily routine manipulated by the great unwashed, ie you and me, who are watching from the comfort of our homes.

The modstars will don lifecasting gear and be sent out to a location for a two hour show. Viewers who are logged in then suggest actions for them to take, before the winning suggestion is messaged to the performer to do.

Currently In Beta

At the moment the site is in Beta testing, having been launched in April by co-founders Andrew Keidel and Martin Codyre who gave up lucrative jobs at Merrill Lynch to set the self funded venture up.

There are currently only a few modstars active so if you sign up now, you’ll have to wait for the next show, but the hope is that eventually enough performers will be active at any one time to allow a 24 hour reality show type format to be possible on the site.

How To Make Money?

The most obvious question is how the site will possibly make any money? Keidel and Codyre plan to sell both advertising and sponsorships, although the second option has a few problems attached to it.

As NewTeeVee discuss, how many big brands will be happy to give control over their image to a UGC audience? Imagine Coke sponsoring a modstar only to have the chosen suggestion be to continually drink Pepsi, or worse.

It’s a great idea for a site, taking the ideas of lifecasting, which is becoming huge, and Subservient Chicken and then combining them in a concept which should see The Truman Show (Pictured) becoming ever more of a reality.

The site is expected to go fully live in early 2008 but you can get a taster for what’s to come by signing up now and seeing how pliable those modstars really are when they are being paid to do your will.

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