UK broadband and mobile operator Orange has signed a multi-year video on-demand deal with Disney-ABC International in preparation for its looming IPTV venture.
Subscribers to the service will be granted access to watch a selection of films from Disney, Touchstone and Miramax, including Pirates of the Caribbean, Déjà Vu and Wild Hogs.
“We’re committed to developing a digital TV service that will allow our customers to get more from their TV by putting them in control of the best quality entertainment,” said Tim Pearson, Director of IPTV for Orange.
Orange already offers TV services in France, Spain, Poland, Mauritius and Senegal, but the Disney-ABC agreement is the first of a number it is planning to announce for the UK.
Disney-ABC’s massive brand power is likely to stand Orange (which currently has 1.5 million broadband subscribers) in good stead against its rival ISPs including BT and Tiscali, when the firm’s digital TV service launches later this year.
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