The Beijing 2008 Olympic Games have now come to an end, with a spectacular closing ceremony ending the Chinese Games and handing the torch on to London 2012. But did the online coverage of the Games live up to the hype?
Certainly the Web portion of NBC’s offerings didn’t make as much money for the company as it would have liked. But whose fault was that?
$5.75 Million Revenue?
According to The Wall Street Journal, research firm eMarketer Inc estimates that NBCOlympics.com will have generated only about $5.75 million in video advertising revenue for the American television network.
We’ve spoken about video advertising and the difficulty in monetizing Web video a lot here on Web TV Wire, and that difficulty has seemed to rear its ugly head yet again for the Olympics.
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NBC may have
The amount of video available on the Web is increasing massively every month, but if metered broadband becomes the norm, don’t expect to be able to watch much of it.