Posted on Monday 30 June 2008
If you doubted the traction that Web video is currently gaining, then today’s announcement from Google and the creator of hit animated show Family Guy will surely prove the trend is edging upwards once and for all.
Google has inked a deal with Seth MacFarlane which sees the latter creating original content purely for the Web, which Google will then distribute around the Internet using its AdSense advertising system.
Cavalcade of Cartoon Comedy
The project, which is set to be called Seth MacFarlane’s Cavalcade of Cartoon Comedy, will not be officially unveiled until September, but The New York Times has today got the scoop on the revolutionary plan for distribution.
Web video, and original content on the Web, has been growing for a good while now, but the big problem facing content-creators is the lack of a solid business model for making money from the venture. Google’s plans for MacFarlane’s work could set a new precedent in this field.
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NBC plans to show 2,200 hours of live television from the Beijing Summer Olympic Games online on
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