comScore, one of the world’s leading digital entertainment surveyors, has revealed its latest Video Metrix report for May 2007, which showed that nearly 75% of all Americans watch video online during said month.

Not surprisingly, YouTube, the undisputed king of video content on the web, topped the list of places to watch, with 35 percent of users tuning in to 1.8 billion streams during the four-week period. Fox Interactive Media ranked second with 8.1 percent (680 million streams), while Yahoo! Sites earned bronze with a 4.6 percent share and 387 million streams.

Other notable statistics from comScore’s research include that online viewers watched an average of 158 minutes of streaming each; the average clip was 2.5 minutes long, and that the average online viewer consumed 63 videos during May - more than two per day.

In terms made simpler to compute, that works out as a whole lot of Paul Potts, Crazy Women Drivers and prank calling.

Via [comScore]

Have Something To Say?