Microsoft and Internet Television
The Apple TV was finally released last week and as I expected the reviews of the device are not that flattering. I’ve said already that the Apple TV was over-hyped and I’ve noted a number of alternatives to the Apple TV (now there are even more).
It’s not so long away before the internet and the TV become almost the same thing. We’ll surf the web on our TV, while also subscribing to internet TV shows, buying video downloads, and watching TV broadcast over a broadband connection.
However, there is still a long way to go with TV technology, and internet technology, still somewhat incompatible with each other. There are two major issues:
The three major search engines — Yahoo, MSN, and Google — recognize video as an evolving and increasingly popular phenomenon on the web.
But what have these three beasty corporations done to secure their stake in the online video market?
Read on…
Google launched Google video in January 2005 as a service to search for TV programmes online. The functionality of the site changed when Google video added video sharing functionality in April 2005.
Google video also allows publishers to sell video online.
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The other day I talked about how Bill Gates was bigging up the future of TV using internet technology. Microsoft is already well placed in the IPTV arena and its IPTV platform is being used by a large number of TV providers including big names like AT&T, BT and Verizon. CE Pro has an awesome table showing all of the companies using Microsoft’s IPTV platform and what these companies are doing. Below is a summary…
Bill Gates recently shunned current TV offerings at the World Economic Forum saying that the internet is the future. In Bill’s words:
“I’m stunned how people aren’t seeing that with TV, in five years from now, people will laugh at what we’ve had.”
Bill Gates recently appeared on the Daily Show on Comedy Central (video below) and continued to stress that current TV is nothing compared to what the internet will offer.
Yahoo! has had its eyes on entering the living room for some time and is in a much better position to do so when it compares itself to Google. Its got a good partnersip with TiVo, PC DVR software, successful internet video services and a deal with Akimbo.
Yahoo! already has a strong partnership with TiVo with a number of Yahoo! services such as Yahoo! Weather and Yahoo! photos available through the TiVo box.
Also Yahoo! partnered with TiVo to allow its Yahoo! TV Guide to work with TiVo allowing remote scheduling through the Yahoo TV guide website. Because of this already inherent relationship with TiVo it has been said before that TiVo would make a good takeover candidate for Yahoo! to really bring it into the living room.
Microsoft recently announced the Xbox 360 will be featuring Internet Television using Microsofts IPTV platform.
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