Are you still doubting that the business of television is
changing at an incredible rate?
The role of traditional TV is being altered on a daily basis, as consumers ready themselves for a dramatic changing of the goalposts.
The interactive television company Ensequence has recently announced the results of an Harris Interactive online survey which shows that consumers are more than ready to change the way they interact with their televisions in 2008.
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For years the BitTorrent protocol has been blamed for encouraging the spread of pirated television shows, full length movies, and popular music albums. But it seems there may be a bigger picture than that.
In a move completely away from the normal actions and mindset of traditional programme makers, Norwegian broadcasters NRK have made one of their most popular shows available to download for free on BitTorrent.
Nordkalotten 365 is the show in question, and while not known outside of Norway, it proved very popular when shown on traditional television, grabbing 900,000 viewers from a population of just 4.6 million and nabbing almost 50% of the market share.
The first episode of the series is now available to download through any of the multitude of BitTorrent clients out there, although the Norwegian Broadcasting Corporation are recommending the free and open source Miro player for those interested in downloading the series on to their PC
Further episodes of the series, in which hiker Lars Monsen travels alone through the north of Scandinavia for a whole year, will be made available once they have been encoded in to MPEG4.
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A lot of people have recently been discussing the video
advertising outlook for
2008.
Most sites which provide some kind of streaming television, or video on demand, are rapidly changing their business model to an in-video advertising funded one.
Research by Yankee Group suggests that revenue attributed to downloads and in-streaming advertising is forecasted to grow significantly over next five years.
By 2011, in-stream advertising revenue is expected to reach $3.89 billion dollars and revenue for downloads will contribute $850 million.
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BigThink,
a new video oriented website launched publicly a couple of weeks ago,
and has been criticised quite widely since.
Some have even called it snobbish and “a YouTube for smarty-pants.”
But Montreal-born Victoria Brown, who co-founded the site with her partner Peter Hopkins, told me in a recent interview that the site isn’t intended to be elitist or preachy, and stressed that anyone is free to contribute their thoughts on just about any topic, including Britney Spears.
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The MPAA is rapidly catching up with the RIAA in terms of
blindly and blatantly pushing fot their business models to carry on as
they are, without taking in to account the new media, and new way of
sharing since the arrival of the Internet.
In it’s unswerving aim to stop any illegal activity from taking place with it’s copyrighted materials, the organisation has been going after university campuses, and using statistics to warrant it.
Here, Gigi Sohn discusses the affect of the MPAA data being found to contain falsehoods.
Yesterday, the Motion Picture Association of America admitted something that many of us had suspected all along – an MPAA-funded study showing that 44% of the industry’s losses came from illegal downloading of movies by college students using campus networks was overstated by a factor of 3.
The MPAA now says that only 15% of its losses come from campus activity. Hollywood has been using that larger number to push for legislation, now pending in the House of Representatives, which would require colleges and universities to filter their networks for copyright infringement.
But why should we believe the 15% claim (and indeed, Mark Luker of EDUCAUSE says that a more accurate number would be 3%)?
(more…)The video long tail is an important factor when deciding what
sort of content to provide to give yourself the best chance of exposure.
It can also play a big factor in how many people will view your video, and the chances that someone will take something useful away from it.
In a recent Mashable post by Mark Hopkins, he discusses the intrinsic value of the video long tail, in particular the difference between current event and news-based video versus video produced for enjoyment.
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You probably know Harry Shearer from This Is Spinal Tap, and a
host of other Christopher Guest movies, as well as being a voice actor
on The Simpsons.
He isn’t just a comedic actor, but also a blogger at The Huffington Post, as well as a number of other sites as well.
One of the places he posts things is on My Damn Channel, a video site similar in many ways to Will Farrell’s FunnyorDie.com, and one of his recent “found items” was a video clip of ABC News anchor Katie Couric during her off-air moments at the primaries in New Hampshire.
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