More vloggers are setting up their own video blogs on independent blogging platforms, causing an overall decrease in the percentage of vlogs on YouTube, according to a quarterly Mefeedia survey.

The number of independent vlogsites are up a total of 7% this quarter. The popular vlogging platform Blip.tv seems to have benefited the most from this shift, registering a 17% rise in just three months and now hosting 56% more vloggers than YouTube.

The benefits of independent vlogsite operation are claimed to be primarily in the monetarization process through advertising and sponsorships. However, some video producers claim that the total control over the context of the videos is important as well.

Mefeedia based its statistics on 23,010 video blogs releasing 4,159 new videos per day, and averaging 10 episodes per vlog.

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