MetaCafe has partnered with Adap.tv to provide these adverts. Adap.tv is a new online video advertising platform that has just launched publically. The company allows publishers and advertisers to match relevant advertising with online video content.
Adap.tv’s partnership with MetaCafe is very substantial given that MetaCafe is one of the leading video sharing sites and has an estimated 20 million visitors a month.
Adverts and videos will be matched together based on video metadata, learning from user habits, natural language processing and other methods. Adverts will be charged using a cost per click method.
MetaCafe will be using Adap.tv to show adverts on videos that are related to computer gaming and travel. The screenshot below gives an example of how the ads will appear – although these ads do not appear to be actually active on the Metacafe website.
Notice the similarity to the YouTube ads.
[Screenshot Via NewTeeVee]
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