YouTube recently announced it will adding video adverts to its online video portal. YouTube is owned by Google and Google is expected to rake in $6.3 billion in U.S online advertising revenue this year which is about a 30% market share.

Owning YouTube also gives Google a 45% market share of the online video market which would logically give it 45% slice of the online video advertising cake.

This year the entire online video advertising market is expected to reach $775 million, but by 2010 this should increase to nearly $3 billion which could net Google over $1 billion in US video advertising revenue in 2010 making the $1.775 billion paid for YouTube seem like a solid investment.

With such promisingly strong future figures everyone is wondering how this will impact TV advertising, especially given that Google is sniffing around the television set already.

Released just a few months ago in February the Polycom RMX 2000 is one of the most advanced and sophisticated pieces of video conferencing equipment available.

The Polycom RMX 2000 is highly focused on the user experience creating a seamless video conference platform that will bring 30 frames of video per second, much like a traditional TV experience.

This cuts out the problems of stuttery video, dodgy lip synching and low frame rates resulting in jerky video. It even provides video in high definition if needed with multiple video resolutions available.

The Polycom RMX 2000 allows for multipoint collaboration over IP-based networks and can scale from 20 ports to 80 ports. This allows customers to start with a small video conferencing network that has the potential to grow to a large size on just a single platform.

Click and View

Polycom has developed a new user interface for the RMX 2000 which it has named Click and View. This aims to take the complication out of video conferencing and provide an interface where users can start up a video conference easily from a room or desktop environment.

A nice feature is how the Polycom RMX 2000 automatically adjusts the screen for the number of people in the conference so the optimum on-screen layout is always shown.

Cost for the Polycom RMX 2000

This device definitely doesn’t come cheap and renting is currently the best option for small and medium sized businesses. Pricing for the modular systems starts at US$53,000.

[Polycom RMX 2000 website]

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Also See

• Video Conferencing Overview

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We first got a sniff that YouTube was planning on sharing revenue with its video creators at the beginning of this year.

The revenue that YouTube will be sharing will come from the new video ads that YouTube announced earlier this week.

YouTube has not said if all video uploaders will get a share or whether it will just be a select few.

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I often wondered how long it would go before YouTube would decide to bring video adverts into user-uploaded-video and now YouTube has announced that video ads will be coming as soon as this summer.

Why are ads here now?

YouTube has probably being holding off with video adverts for 2 reasons:

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Well here is a great guide from MakeInternetTV.org (the people behind the Democracy Player) which will take you through every step of the process covering:

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A New York court ruled yesterday that digital music downloads in the form of videos or music files are not subject to performance royalties.

This ruling was part of a copyright law dispute involving The American Society of Composers, Authors and Publishers (ASCAP) against AOL, Yahoo and RealNetworks.

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