2 People Are Speaking Their Mind

1. Christopher Masiello Says:

   October 10th, 2010 at 9:34 pm

   Wow, that’s pretty amazing. People who make less than $50K are going to:
   Turn off their Cable TV
   Get a broadband connection to supply the content (without a TV/Internet bundle it’s at least $50/month)
   Buy some device to get the internet onto their TV ($100 – $1,000)
   Get it all to work in a satisfactory way. (Hours and hours)
   Yeah right?
   More likely, they’ll cut HBO and Showtime, then hit the RedBox or Netflix.
   Remember, they key word in that study is that people “SAY” they are going to do it.

2. Chris Hansen Says:

   January 2nd, 2011 at 3:34 pm

   Cable cutting. The trend is real – because the access options to entertainment are plentiful.

   With the advent of 4G LTE, a new IP based wireless technology, and the expansion of WiMax, and recent rule changes for net neutrality, why would you get cable? Wireless bandwidth will be on par with anything coming down your cable (140Mbps on a 10MHz channel for LTE vs. 42Mbps on 6MHz for DOCSIS.)

   One possible answer is content. And the broadband providers are in a rush to deliver. One idea is to expand their definition of entertainment beyond the box office hits. Hyper-granular, self-produced videos rule today – and have since October of 2007 as YouPorn surpassed all other commercially produced videos in that market segment. Today, Alexa ranks YouTube as #3 and Facebook as #2 in page hits. Online video provider Hulu boasts 260 million streams thanks to its use of industry giant Akamai. Hulu proves that you can make money at it too – $240M in revenue projected.

   On Demand Video may be the solution for broadband. But it must surpass today’s offerings. Providing for self publication and geo/socio-targeted advertising will help.

   Responding to market demand may help broadband survive – but setting market trend is the only answer for their growth.

   What would it take for you to turn ON a cable connection?

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