You will have probably read or heard about last week’s YouTube announcement and official debut of embedded overlay advertisements.

This advert distribution video is appropriately called InVideo but will it prove to be a successful endeavour?

If you’ve browsed the site quite a bit in the past few days, chances are you might have already seen one or two or more such spots presented in the new format.

If so, you might be wondering if you’ll be seeing a lot more of them as time passes. You might be wondering whether they’ll eventually be everywhere, inside every video found within the website’s servers. 

Fear not, that’ll never be the case. Probably not, anyway.

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Earlier this week, Google announced the inevitable: the addition of embedded in video advertisements to YouTube. 

Appropriately called InVideo ads, these will start to appear more and more in any videos you watch from now on.

The blogosphere has mixed results about the new feature; publishers are eager to make money off of their video offerings and users want a clean, uninterrupted experience.

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Anyone fancy a YouTube style service that pays you cold hard cash for your video blogging/short film making/general videosmithery skills?

We thought you might and are sure you will be delighted to learn about Revver, a video uploading site that shares ad-revenue with the video creators:

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Online classified ad site Listasaurus has got the jump on its ubiquitous contemporaries (Craigslist and Gumtree in the US and the UK respectively), by allowing users to add videos to their listings.

Although not the first video ad site, Listasaurus allows users to choose whether or not to use text, video, photos or all three which is certainly handy.

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When a video has been uploaded to mutliple video sharing sites it can be a daunting task to measure its success, but the fellows over at TubeMogul aim to change all that with the aid of their clever web-based tools.

As the world’s first online video analytics and distribution company, TubeMogul serves both large scale and independent firms with information about the performance of their online videos. Over to TubeMogul:

“TubeMogul’s analytic technology aggregates video-viewing data from multiple sources to give publishers improved understanding of when, where and how often videos are watched, track and compare what’s hot and what’s not, measure the impact of marketing campaigns, gather competitive intelligence, and share the data with colleagues or friends.”

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Advertising for online video sites is evolving at a pace to match the increase in popularity these sites are seeing. A new model is now here which could replace the cost-per-mille (CPM) trend which has been mainly used up to now.

We’ve seen plenty of new online video advertisers claiming to have the latest new and unique approach to online video advertising. Fresh on the scene is LiveRail which is currently in a closed beta testing period. But is this new company really adding any new ingredients to the online video advertising mix?

Meet LiveRail

LiveRail has taken the approach taken by this newcomer to the video advertising space is significantly different from the norm.

Unwieldy text-based ads are nowhere in sight, either in or outside of the video player frame. Tiresome pre-roll advertising, which forces viewers to watch an ad before the video proper begins, is gone. 

Pointless advertising tacked on to the end of the video, and subsequently ignored by viewers is mercifully absent.

So how exactly are these people proposing to make money for their advertisers and publishers?

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Are you one of the millions of people to have seen one of the many Diet Coke and Mentos experiments from Eepybird?. If you are not sure what I am talking about check out their latest Diet Coke & Mentos experiment below:

Latest Diet Coke & Mentos Experiment

Who would have thought you could have so much fun with Mentos and diet coke!

First Webby Award for Viral Video

This years Webby Awards saw Eepybird make history by being the first to win a Webby Award for a Viral Video. Their crazy little series of experiments got them featured in Time Magazine, G! and People and they have also picked up a place in the Guinness Book of Records.

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