AT&T Homezone IPTV service featuring DISH satellite, movielink and Akimbo
Looking at the Joost interface it will be obvious to many that this is something that you could imagine on your TV screen. In fact, the first moment I saw Joost I thought that’s exactly where the company wants to take it.
Mike Volpi, the new CEO of Joost arriving from Cisco. told The New York Times that:
Joost is a piece of software and it can reside on a variety of platforms… It could be on a television set-top box. Or potentially it could be imbedded in a TV set with an Ethernet connection, or on a mobile phone, or in some alternative device that might come out in the future. The flexibility is really high.”
Possible Set Top Box Partners
But who will this STB partner be? Joost could theoretically just go out there and strike a deal with any STB manufacturer to create a Joost IPTV box that will bring Joost to the TV set.
However, I’ll put my money on the fact that they are also waiting for a deal with a popular brand with a large consumer base.
Let’s look at the options:

New AT&T chairman and CEO, Randall Stephenson, who has moved up from the company’s position as Chief Operating Officer (COO), has announced that "TV will be the next multibillion-dollar business for our company".
The Consumer Electronics Show 2007 (CES2007) has kicked off today bringing us a flood of technology announcements and new hi-tech products that will be hitting the market this year.